Printed newspapers lose readers, online and e-paper gain ground

Printed newspapers lose readers, online and e-paper gain ground

According to the media analysis of daily newspapers published in frankfurt/main on wednesday, around 45.5 million people (64.7 percent) still obtain their information from a printed newspaper every day. In a survey last summer (published in july 2012), 46.8 million or 66.6 percent of the german-speaking population said they read a print edition every day. A total of almost 137,000 people (aged 14 and over) were asked about their print readership. The annual media analysis examines the number of readers, not the circulation of a publishing house.

Readers have switched massively from printed editions to so-called e-papers, said gerhard muller from the daily newspaper board of the working group for media analysis (agma), which regularly organizes the survey on behalf of publishers and the advertising industry. In addition, the online presences of the daily newspapers have become more successful. "Slight losses in reach for printed editions in all newspaper categories were to be expected," muller said of the latest results of the media analysis.

But he was convinced: "even if readers change platforms, they remain loyal to the medium of the daily newspaper."The combined readership figures for the print editions and online sites are not available.

Bild" remains by far the most popular newspaper. After 12.76 million print readers last year, they are currently paying 660,000 fewer readers for their editions. "In the sum of print and online, we are very successful," said "bild" spokesman tobias frohlich in response to a question. "And for our advertising customers it is important how many people read "bild" read and not, as many "bild" buy as a newspaper."The other paid-for national newspapers ("frankfurter allgemeine zeitung," "welt," "suddeutsche zeitung," "die tageszeitung," and "handelsblatt") also give print readers.

There are also bright spots in the new reach study – especially among regional newspapers. Among others, the newspaper group "neue westfalische," the "aachener zeitung/aachener nachrichten," the "volksstimme," the "braunschweiger zeitung," and the "frankischer tag," as well as the "hessische/ niedersachsische allgemeine zeitung" (HNA), the "rheinpfalz," and the "schweriner volkszeitung" were able to make gains. The editors of the "nordkurier" and the "offenbach post" also breathed a sigh of relief. The weekly and sunday newspapers "zeit," "welt am sonntag" and "frankfurter allgemeine sonntagszeitung" also recorded stable figures or even gains.

According to newspaper researcher horst roper, the growth in the number of regional newspapers can also be explained by the lack of the internet. "In these newspapers, readers find out what the mayor of their community is doing and why the road in front of their house is being closed," said the man from dortmund when asked about this. "Many people now only get this kind of information from regional newspapers, while national and global political news is available on the internet. "This gap had to be used even more strongly by regional newspapers to place themselves.

According to media analysis, everything remains largely the same for magazines in germany. Reach declines only slightly by around 0.8 percentage points to 64.28 million readers. "A loss in reach of less than one percentage point shows that magazines are in an excellent position in the growing cross-media competition," said agma executive christian goedecke. Many titles were also frequently used on the internet in addition to their print offerings.


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